F1 ACADEMY x Hello Kitty 2025

About The Collaboration

In 2025, Hello Kitty, a brand under Sanrio, launched a cross-industry collaboration with F1 ACADEMY, officially bringing this cute character into the racing world. The collaboration made its debut at the Las Vegas Grand Prix, launching as many as 36 limited-edition products, including clothing, accessories and dolls.

Moreover, a "Hello Kitty Stand" was specially set up on the track, allowing spectators to receive co-branded souvenirs and exclusive viewing experiences by purchasing tickets. The event also features a Hello kitty photo booth, an interactive experience area, and a visual exhibition. The immersive xenon dream crossover will be on stage.